Does engaging in creative activities increase consumers’ preference for horror entertainment consumption? Evidence from secondary data study and experiments

doi:10.3724/SP.J.1041.2024.01585

Acta Psychologica Sinica ›› 2024, Vol. 56 ›› Issue (11): 1585-1603.doi: 10.3724/SP.J.1041.2024.01585

• Reports of Empirical Studies • Previous Articles Next Articles

Does engaging in creative activities increase consumers’ preference for horror entertainment consumption? Evidence from secondary data study and experiments

YANG Qiaoying, LIU Wumei()

School of Management, Lanzhou University, Lanzhou 730000, China

Published:2024-11-25 Online:2024-09-05
Contact: LIU Wumei E-mail:wumeijiayou@163.com

Abstract

YANG Qiaoying, LIU Wumei. (2024). Does engaging in creative activities increase consumers’ preference for horror entertainment consumption? Evidence from secondary data study and experiments. Acta Psychologica Sinica, 56(11), 1585-1603.

Does engaging in creative activities increase consumers’ preference for horror entertainment consumption? Evidence from secondary data study and experiments

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